Bill Hammons: Writing and Running in Boulder, Colo. Website Search Engine Optimization Services






W.R. HAMMONS WEBSITE SEARCH ENGINE OPTIMIZATION SERVICES

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Meta Description Tags




Meta data is "data about data," and a meta description tag provides a description of the data (text, photos, graphics, etc.) found on a particular web page. Meta tags aren't visible on a web page, but instead appear in Search Engine Results Pages (SERPs), in Facebook links to the described page, etc. Their direct effect on a page showing up in a SERP is minimal these days; the main value of a good description tag is ensuring that a visitor with an interest in what appears on the page clicks through to that page. A page with a high click-through rate in SERPs is rewarded (or at least not penalized) and drawing highly-interested visitors improves Bounce Rate, which does have a direct effect on SEO.

Good description tags should be 155 characters in length (Facebook has recently forced updates to its Pages to include a 155-character limit in the About section, so this is a good clue). Another clue is Googling "texas 1st congressional district representative" and seeing that the wrhammons.com description leaves just about enough space in the Google SERP for 155 characters.

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If you're using Google Chrome, you can Ctrl+U to view the source code of this page and see the description tag towards the top: "See Meta Description Tag Tips by Website Search Engine Optimization Service or SEO Expert Bill Hammons, who can improve Website Visitor quantity & quality."

































































































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