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[It was at this moment that an observer looked away from the light, and had the opportunity to observe the destruction ritual aforementioned.]
Fortunately for the field of anthropology, an observer had already pulled a copy of the rival magazine from the stack left on a table in the room, and had kept the magazine beneath her clipboard. A corner of a page from another copy had been left behind by one of the publicist's snatches, and this observer was able to deduce the content which was of such interest to a rival publication, a story entitled "The First Law of Public Relations," by a one Jeremiah Jones.
But sometimes an observer can only be an observer (particularly when an observed phenomenon is outside the intended scope of her study), and it must be left to further study to determine if there is a deeper meaning to this ritual, a meaning deeper than the destruction of one brand by another brand's avatar...
Oh, Jeremiah Jones, you sniveling little weenie, you got hold of my notes, did you? You thought you would get back at me for telling you your truths, did you? Well, rest assured that another day shall be this dog's day!
Yes, I've set off the sprinkler system with this little Timeless bonfire I've created here in my office, and the ink on these pages is starting to bleed, so I might as well finish what I started.
Yes, my dear daughter, the Seventh Law of Public Relations? The Seventh Law of Public Relations is "Never forget the First Law of Public Relations," which is to never admit that you're in public relations...